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To do this, fintechs have to tailor their value propositions for their aim markets. Let’s choose the example of B2C fintechs. Our recent exploration (McKinsey’s Retail Banking Consumer Survey and Worldwide Banking Pools) quantified the prospective drivers for development at B2C fintechs. Cross-marketing will probable drive progress for fintechs

The macro atmosphere also stays demanding and unsure. In such a state of affairs, fintechs are entering a whole new period of price development. The last period was all about firms remaining experimental—getting dangers and pursuing expansion in the slightest degree charges. In the new era, a challenged funding atmosphere usually means fintechs c

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